Brenda Pritchard is a partner in Gowlings' Toronto office. Her practice has focused exclusively on advertising and marketing for more than 25 years.
The main areas of Brenda's practice include advertising copy review; packaging and labelling; contest promotions; book, film and photograph rights negotiation; merchandising and publishing contracts and negotiation; coupon and premium promotions; ACTRA, UDA and AF of M arbitrations; children's advertising; Advertising Standards Canada hearings; trade and competitor complaints; and defending against misleading advertising complaints. In addition, she is well-known for her negotiation of music, talent and artistic rights for use in production.
Brenda also advises on matters of privacy and publicity rights; Environmental Protection terminology and designations; WHMIS regulatory changes and their implementation; the importation of foreign source advertising; and on tax matters related to non-resident performers.
Her clients include the top advertising agencies in the country, many Fortune 500 manufacturers, prominent promotional agencies as well as production houses, music production houses and large publishers.
In addition to handling specific advertiser, agency, film and broadcast clients, Brenda has been involved with various industry-wide issues, including negotiating the ACTRA collective bargaining agreement, the CRTC hearings on beer and wine advertising, and the ban on tobacco advertising. She has consulted with industry and government representatives on changes to the Food and Drugs Act regulations, the Competition Act, and has advised the industry with respect to changes in the Copyright Act.
For over 10 years, Brenda was leader of Gowlings' Advertising, Marketing and Regulatory Affairs National Practice Group, from its inception until 2010, and is currently the leader of the Firm's Manufacturing, Sales and Distribution Industry Group. (March 2012)