Protecting your hotel brand from online brandjacking

13th December 2011 by Cecillia Suatan

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The hotel industry’s reliance on internet advertising makes it particularly vulnerable to online “brandjacking” by both legitimate and illegitimate means. Using examples from an Australian perspective, the authors outline strategies to secure, maintain and enforce intellectual property rights in an online environment.

About the Author

Cecillia Suatan is a lawyer in the Intellectual Property, Communications and Technology group at Blake Dawson in Sydney.

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