Campervan company likely to cause serious or widespread offence
Visitors to New Zealand have found that one of the best ways to get around is to hire a camper van. They are a common sight on many roads and popular tourist destinations. One of the most high profile campervan companies are Wicked Campers with their highly decorated vans and controversial slogans. Recently however they overstepped the mark according to the NZ Advertising Standards Authority.
One of their campervans sported two advertisements. One was a window sticker which read: ‘Attention Thieves. Thou Shalt Not Steal. God Is Watching You Thieving Cunt’. In the right-hand corner of the sticker was the Wicked Campers logo and the website address: wickedcampers.com. The second advertisement, which was painted on the side of the van, was the message: ‘Let’s Throw a Cat on The Barbie’.
A complainant said the window sticker advertisement used inappropriate language and was offensive to Christians and women. The complainant also said the painted message gave the impression that animal cruelty was acceptable or amusing. No response was received from the advertiser. There have been a number of previous complaints about this advertiser, also with no response received. Taking into account the wide range of people that could potentially view the advertisements, the Complaints Board said they had not been prepared with a due sense of social responsibility to consumers and to society and were likely to cause serious or widespread offence. The Complaints Board ruled that the complaint was upheld.
[Source: NZ ASA, March 2017]